KERMA
  1. [AD, Packaging]  Louis Vuitton
  2. [Motion, AD, Packaging] Sowvital
  3. [Editorial, Art Direction] Nostalgia
  4. [Logo, Visual Identity] Db journey
  5. [Identity, Illu] Renault Carwalk
  6. [Packaging, Motion, AD] Sowvital
  7. [Photography, Editing] Renault rnlt
  8. [Collage, AI] What We Saw
  9. [Logo, Web Design] Agence 182
  10. [Motion Design] After Effects
  11. [Logo, Visual Identity] Radiant
  12. [Photography, Edito] Grace
  13. [Application, Website] Bobby
  14. [Photo, Editorial] Propaganda
  15. [Photography, AI] Cambria
  16. [Editing] AI x Photography
  17. [Logo, Visual Identity] Ancrage
  18. [Visual Identity] Taipei Zoo
  19. [AD, Packaging, Motion] Sowvital
  20. [Edition] Books
  21. [Painting] Illustration

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Louis Vuitton   

[Client] Louis Vuitton
[Year] 2025
[Made at] Kerma

[Artistic Direction, Packaging] 

Artistic Direction, pattern and packaging for Chinese New Year 2025.

[Credits] Gabrielle Parmentier and Manon Sikkink (AD Vuitton) / Camille Fievez (Project Manager Vuitton) / Margaux Buisson (Photographer)









Sowvital Campaign   

[Client] Sowvital
[Year] 2023
[Made at] Leslie David Studio

[Art Direction, Motion Design, Packaging]

Sowvital is a brand that's changing the game of plant care with a three-step routine made of eco-friendly, vegan, and organic-based products. At the Leslie David Studio, we did the Christmas Campaign for 2023, created the packaging for new products made for Le Bon Marché. Then created a campaign using Collage and Motion Design. Instagram @sowvitalplantcare. @lesliedavidstudio.

[Credits] Leslie David (AD). Benjamin Vigliotta (Product Photography). Blumen Paris and Studio Suzanne (Set Design Floral). Emma Le Doyen (Packaging Photography).











A Story of Romantic Nostalgia   

[Client] Blumenhaus
[Year] 2026
[Made at] Kerma

[Editorial, Art Direction, Editing] 

Editorial for Blumenhaus Magazine - @blumenhausmagazine.

In an era ruled by nostalgia’s allure, this project weaves a dialogue between two moments in history united by a longing to escape, the ethereal Romanticism of the 19th century and our modern-day fascination with the sensual, sun-drenched spirit of the 1970s. As Romantic artists once pushed back against the iron and smoke of the Industrial Revolution, today’s gaze turns rearward, searching for softness, nature, and a slower pulse. The series unveils a model draped in contemporary pieces cut with seventies undertones—burnt oranges, fluid silhouettes—first captured against a stark backdrop, then transported into hand-painted landscapes of another time. Through collage and refined manipulation, photography slips toward the language of painting, inviting blur, grain, and tactile imperfections. It becomes a meditation on our collective yearning for the essential, reframed, and reimagined through today’s visual language.
— Now featured on Blumenhaus Magazine.

[Credits] Art Director - Inès Kermaïdic @_kerma / Photographer - Margaux Buisson @margauxbuissonn / Photographer Assitant 1 - Manon Léauté @manonleaute / Photographer Assistant 2 - Manon Marin @bymanonmarin / Stylist - Zoé Caccia @zoedressing / Stylist Assistant - Lisa Mallet @lmdemont_ / MUA - Anaïs Kreib @anaiss.faces / Hair - Akane Lova Nakamura @akn_1025 / Model - Céline Zhang - Karin models @ashuuhui @karinmodels_official / Studio - Studio Muze @muze.studio





Renault Carwalk   

[Client] Renault
[Year] 2025
[Made at] Kerma

[Visual Identity, Illustration] 

Graphic design and illustration for Dany Wang's collection for the opening of the Renault store on the Champs-Élysées.

The idea is to reinvent the collections of Parisian souvenir shops, making Parisian tourist clothing more wearable.

[Credits] Art Director : Dany Wang @wanydang / Photography @agathebdn









Sowvital Campaign   

[Client] Sowvital
[Year] 2023
[Made at] Leslie David Studio

[Art Direction, Packaging, Motion] 

Sowvital is a brand that's changing the game of plant care with a three-step routine made of eco-friendly, vegan, and organic-based products. At the Leslie David Studio, we did a collection of seed packets for spring 2023, developing the products, illustrations, and photography to bring the seeds to life. Also creating special content for the launch campaign that showcases the drawings and growing seeds in action. Instagram @sowvitalplantcare. @lesliedavidstudio.

[Credits] Leslie David (AD). Leslie David Capture (Illustration). Salut La Compagnie (Animated Illustration). Emma Le Doyen (Packaging Photography).






Db journey   

[Client] Db journey
[Year] 2021
[Made with] Dany Wang

[Art Direction, Logo] 

With Dany Wang, we were in charge of the rebranding of Db (a Scandinavian brand of technical bags, previously known as Douchebags). Instagram: @dbjourney.








The Do better Project - Before the rebrandingFor the third and final launch of Db x Benjamin Ortega, we’ve developed a collection of products which emit 30% less CO2 than anything else we have made, designed data you can wear and worked closely with you, our Db community. Together we’ve opened the dialogue around sustainability and collected over 584 bags of trash from our streets, forests, mountains, and beaches.

With Dany Wang, we were in charge of the graphic design of the bags and graphic illustration of the project. Very happy to have led this ethical project with Dany for Db.

The idea is to display the ecological progress of the production of the bags directly on the bag, so that the graphics and the information are one.
What We Saw

[Client] Multiple
[Year] 2025
[Made at] What We Saw 


[AI, Collage, Art Direction]

We created a side project with Laura Schott, specialising in Artificial Intelligence and Editing. We use the Midjourney tool, by infusing our vision as art directors, with the aim of creating visual consistency. We integrate branded products into a setting created with an Artificial Intelligence. We create collages. Instagram @whatwesaww.

Complete portfolio available upon request, for the What We Saw project especially.

Description : What We Saw is a creative duo of two art directors based in Paris, using Midjourney as a tool—never as an end. With backgrounds in luxury, 3D, branding, and a strong command of Adobe’s creative suite, they blend their artistic direction expertise with AI to craft images that transcend generative aesthetics.Their process combines abstract composition, illustrative textures, collage, and detailed retouching to shape a singular visual language. Far from the often uniform "AI style," their work is defined by conceptual intent, visual consistency, and a carefully honed, human touch.

[Credits] Groupe 387 (TypeDesign) / Paris Berlin, professional make-up brand.




Complete portfolio available upon request, for the What We Saw project especially.
Agence 182   

[Client] Agence 182
[Year] 2023
[Made at] Kerma

[Art Direction, Logo, Web Design, Motion Design] 

I designed the logo and website for Agence 182. 
The digital communications agency for artists and entrepreneurs. 
Video: Website simulation, images not definitive. Full website available soon.

[Credits] Taipei zoo (Photography).


Renault rnlt   

[Client] Renault
[Year] 2025
[Made at] Kerma

[Photography, Editing] 

Editing & Artistic Direction for @renault_france RNLT la collection The Originals @atelierrenault

[Credits] Design & Art Director : Dany Wang @wanydang / Photography & AD : @alex_pommier @joris.rossi @marine_leroy_photographie / Models : @annabouskywalker @hedigordo / HMU : @chanaelle / Set Design : @ellaperdereau / Stylist : @valentinejaq









Grace   

[Client] Grace Wembolua
[Year] 2025
[Made at] Kerma

[Editorial, Photography] 

Art Direction, production and post-production of a photographic series. Shoot for @amazin_gracy 🏀 French Paralympian / 🔥 Burn survivor / 🎙️ TEDX speaker.

[Credits] Photographer, prod : @taipei_zoo / Talent : @amazin_gracy / Styliste : @leobuchet / MUA : @yazid.mallek / Hair : @womindhair / Nails : @jessicadelachanceparis / Studio : @latelierandbeyond_studio


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Kerma [Creative Studio / Graphic Design, Art Direction, Branding and Motion Design]