KERMA
  1. [AD, Packaging]  Louis Vuitton
  2. [Motion, AD, Packaging] Sowvital
  3. [Editorial, Art Direction] Nostalgia
  4. [Editorial, AD] Moving Stills
  5. [Identity, Illu] Librairie LV
  6. [Logo, Visual Identity] Db journey
  7. [AD, Mockup] Studio Standard Paper
  8. [Packaging, Motion, AD] Sowvital
  9. [Identity, Illu] Renault Carwalk
  10. [AD, Mockup] Studio Standard Merch
  11. [Motion Design] After Effect
  12. [Visual Identity] Rainette
  13. [Logo, Visual Identity] Radiant
  14. [Collage, AI] What We Saw
  15. [Illustration] Louis Vuitton
  16. [Logo, Web Design] Agence 182
  17. [Photography, Edito] Grace
  18. [Photo, Editorial] Propaganda
  19. [Photography, Editing] Renault rnlt
  20. [Application, Website] Bobby
  21. [Logo, Visual Identity] Ancrage
  22. [Photography, AI] Cambria
  23. [Editing] AI x Photography
  24. [AD, Packaging, Motion] Sowvital
  25. [Visual Identity] Taipei Zoo
  26. [Edition] Books
  27. [Painting] Illustration

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Louis Vuitton   

[Client] Louis Vuitton
[Year] 2025
[Made at] Kerma

[Artistic Direction, Packaging] 

Artistic Direction, pattern and packaging for Chinese New Year 2025.

[Credits] Gabrielle Parmentier and Manon Sikkink (AD Vuitton) / Camille Fievez (Project Manager Vuitton) / Margaux Buisson (Photographer)









Sowvital Campaign   

[Client] Sowvital
[Year] 2023
[Made at] Leslie David Studio

[Art Direction, Motion Design, Packaging]

Sowvital is a brand that's changing the game of plant care with a three-step routine made of eco-friendly, vegan, and organic-based products. At the Leslie David Studio, we did the Christmas Campaign for 2023, created the packaging for new products made for Le Bon Marché. Then created a campaign using Collage and Motion Design. Instagram @sowvitalplantcare. @lesliedavidstudio.

[Credits] Leslie David (AD). Benjamin Vigliotta (Product Photography). Blumen Paris and Studio Suzanne (Set Design Floral). Emma Le Doyen (Packaging Photography).











A Story of Romantic Nostalgia   

[Client] Blumenhaus
[Year] 2026
[Made at] Kerma

[Editorial, Art Direction, Editing] 

Editorial for Blumenhaus Magazine - @blumenhausmagazine.

In an era ruled by nostalgia’s allure, this project weaves a dialogue between two moments in history united by a longing to escape, the ethereal Romanticism of the 19th century and our modern-day fascination with the sensual, sun-drenched spirit of the 1970s. As Romantic artists once pushed back against the iron and smoke of the Industrial Revolution, today’s gaze turns rearward, searching for softness, nature, and a slower pulse. The series unveils a model draped in contemporary pieces cut with seventies undertones—burnt oranges, fluid silhouettes—first captured against a stark backdrop, then transported into hand-painted landscapes of another time. Through collage and refined manipulation, photography slips toward the language of painting, inviting blur, grain, and tactile imperfections. It becomes a meditation on our collective yearning for the essential, reframed, and reimagined through today’s visual language. — Now featured on Blumenhaus Magazine.

[Credits] Art Director - Inès Kermaïdic @_kerma / Photographer - Margaux Buisson @margauxbuissonn / Photographer Assitant 1 - Manon Léauté @manonleaute / Photographer Assistant 2 - Manon Marin @bymanonmarin / Stylist - Zoé Caccia @zoedressing / Stylist Assistant - Lisa Mallet @lmdemont_ / MUA - Anaïs Kreib @anaiss.faces / Hair - Akane Lova Nakamura @akn_1025 / Model - Céline Zhang - Karin models @ashuuhui @karinmodels_official / Studio - Studio Muze @muze.studio





Librairie Ephémère LV   

[Client] Louis Vuitton
[Year] 2026
[Made at] Kerma

[Visual Identity, Illustration, Logo] 

Louis Vuitton — Arles Pop-up Bookstore 2026

For the 2026 Rencontres d'Arles, Louis Vuitton opened a pop-up bookstore dedicated to the Arles City Guide 2026.

I had the chance to design the project's complete visual identity, including the bookstore logo, the bookplate, the graphic system, an illustrated tissue paper inspired by the Vuitton family archives and the Art Nouveau vocabulary of the Maison d'Asnières, as well as all printed materials and the storefront.

A project I'm really proud to finally see come to life in Arles.

Open to the public until October 4, 2026, at Le Buste et l'Oreille, Arles.

[Crédits] Gabrielle Parmentier (DA) · Laurie Manceau (DA) · Elena Domec (Come Back) · Camille Fievez (Project Manager) · Alice Briere (Print) · Xavier Charpÿ (Chef de Projet Exposition)









Db journey   

[Client] Db journey
[Year] 2021
[Made with] Dany Wang

[Art Direction, Logo] 

With Dany Wang, we were in charge of the rebranding of Db (a Scandinavian brand of technical bags, previously known as Douchebags). Instagram: @dbjourney.








The Do better Project - Before the rebrandingFor the third and final launch of Db x Benjamin Ortega, we’ve developed a collection of products which emit 30% less CO2 than anything else we have made, designed data you can wear and worked closely with you, our Db community. Together we’ve opened the dialogue around sustainability and collected over 584 bags of trash from our streets, forests, mountains, and beaches.

With Dany Wang, we were in charge of the graphic design of the bags and graphic illustration of the project. Very happy to have led this ethical project with Dany for Db.

The idea is to display the ecological progress of the production of the bags directly on the bag, so that the graphics and the information are one.
Moving Stills   

[Client] Blumenhaus
[Year] 2026
[Made at] Kerma

[Edito, Art Direction, Motion Design]

Moving Stills is an fashion editorial about introspection and anticipation. About making movement exist within stillness. Work with @marine_billet.

Published by @blumenhausmagazine. Discover the full fashion editorial on the Blumenhaus online journal.

Moving Stills started with a sentence. While reading Entre les deux by @panayotispascot, I came across an idea from Beatrice Fournera that stayed with me: unfolding within the in-between. We are always waiting for something. A project. Recognition. Love. A child. A new chapter. Yet the finish line keeps moving, and we rarely allow ourselves to inhabit the space in between. This editorial explores that suspended state. Inspired by the sublime landscapes of J. M. W. Turner and Caspar David Friedrich, and by the tension between stillness and movement found in Romantic and Post-Romantic painting, the images depict quiet figures surrounded by turbulent skies and shifting landscapes. Calm within the storm.

Moving Stills is an invitation to pause, reflect, and unfold within the in-between.

[Credits] Art Director - Inès Kermaïdic / Film Director - Marine Billet / Stylist - Thomas Couffe / MUA - Jade Berrocal / MUA Assistant - Alicia Gautier / Model - Zlata Lvova / Model - Princy Yadav / Model - Zhang Yifan / Cast - Annabelle Elisabeth Rose.


























Sowvital Campaign   

[Client] Sowvital
[Year] 2023
[Made at] Leslie David Studio

[Art Direction, Packaging, Motion] 

Sowvital is a brand that's changing the game of plant care with a three-step routine made of eco-friendly, vegan, and organic-based products. At the Leslie David Studio, we did a collection of seed packets for spring 2023, developing the products, illustrations, and photography to bring the seeds to life. Also creating special content for the launch campaign that showcases the drawings and growing seeds in action. Instagram @sowvitalplantcare. @lesliedavidstudio.

[Credits] Leslie David (AD). Leslie David Capture (Illustration). Salut La Compagnie (Animated Illustration). Emma Le Doyen (Packaging Photography).






Studio Standard —  Paper   

[Client] Studio Standard
[Year] 2026
[Made at] Kerma

[Art Direction, Mockup Design] 

Studio Standard invited me to create a series of mockups for their official collection. I used it as a way to set my editorial visuals in scene, playing with sculptural forms, rich textures, soft contrasts and a touch of light — now available on Studio Standard’s shop.


Renault Carwalk   

[Client] Renault
[Year] 2025
[Made at] Kerma

[Visual Identity, Illustration]

Graphic design and illustration for Dany Wang's collection for the opening of the Renault store on the Champs-Élysées.
The idea is to reinvent the collections of Parisian souvenir shops, making Parisian tourist clothing more wearable.

[Credits] Art Director : Dany Wang @wanydang / Photography @agathebdn









Studio Standard —  Merch   

[Client] Studio Standard
[Year] 2026
[Made at] Kerma

[Art Direction, Mockup Design] 

A series of soft, tactile paper mockups crafted for Studio Standard. Subtle folds, shadows and muted tones designed to showcase branding, publishing or editorial projects. Logo and visual identity created for this project — now available on Studio Standard’s shop.


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Kerma [Creative Studio / Graphic Design, Art Direction, Branding and Motion Design]