KERMA
  1. [Photography, IA] Cambria
  2. [Motion, AD, Packaging] Sowvital
  3. [Collage, AI] What We Saw
  4. [Logo, Web Design] Agence 182
  5. [Photo, Editorial] Propaganda
  6. [Packaging, Motion, AD] Sowvital
  7. [Logo, Visual Identity] Radiant
  8. [AD, Packaging, Motion] Sowvital
  9. [Logo, Visual Identity] Db journey
  10. [Motion Design] After Effects
  11. [Visual Identity] Taipei Zoo
  12. [Application] Bobby
  13. [Editing] AI x Photography
  14. [Logo, Visual Identity] Ancrage
  15. [Painting] Gouache
  16. [Editorial] Books

Information

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Cambria (nf)   

[Client] Personal
[Year] 2023
[Made at] Kerma

[Editorial, Photography, Collage]

Direction, production and post-production of a photographic series. Artistic and creative exchange with Linda Bouyacoub. AI backgrounds and creatures with midjourney. 

[Credits] Linda Bouyacoub (Model, Floral Direction). Mio Flora (Flowers). 


Sowvital Campaign   

[Client] Sowvital
[Year] 2023
[Made at] Leslie David Studio

[Art Direction, Motion Design, Packaging]

Sowvital is a brand that's changing the game of plant care with a three-step routine made of eco-friendly, vegan, and organic-based products. At the Leslie David Studio, we did the Christmas Campaign for 2023, created the packaging for new products made for Le Bon Marché. Then created a campaign using Collage and Motion Design. Instagram @sowvitalplantcare. @lesliedavidstudio.

[Credits] Leslie David (AD). Benjamin Vigliotta (Product Photography). Blumen Paris and Studio Suzanne (Set Design Floral). Emma Le Doyen (Packaging Photography).











What We Saw

[Client] Multiple
[Year] 2024
[Made at] What We Saw 


[AI, Collage, Art Direction]

We created a side project with Laura Schott, specialising in Artificial Intelligence and Editing. We use the Midjourney tool, by infusing our vision as art directors, with the aim of creating visual consistency. We integrate branded products into a setting created with an Artificial Intelligence. We create collages. Instagram @whatwesaww.

Complete portfolio available upon request, for the What We Saw project especially.

[Credits] Groupe 387 (TypeDesign).




Complete portfolio available upon request, for the What We Saw project especially.
Agence 182   

[Client] Agence 182
[Year] 2023
[Made at] Kerma

[Art Direction, Logo, Web Design, Motion Design] 

I designed the logo and website for Agence 182. 
The digital communications agency for artists and entrepreneurs. 
Video: Website simulation, images not definitive. Full website available soon.

[Credits] Taipei zoo (Photography).


Sowvital Campaign   

[Client] Sowvital
[Year] 2023
[Made at] Leslie David Studio

[Art Direction, Packaging, Motion] 

Sowvital is a brand that's changing the game of plant care with a three-step routine made of eco-friendly, vegan, and organic-based products. At the Leslie David Studio, we did a collection of seed packets for spring 2023, developing the products, illustrations, and photography to bring the seeds to life. Also creating special content for the launch campaign that showcases the drawings and growing seeds in action. Instagram @sowvitalplantcare. @lesliedavidstudio.

[Credits] Leslie David (AD). Leslie David Capture (Illustration). Salut La Compagnie (Animated Illustration). Emma Le Doyen (Packaging Photography).






Propaganda   

[Client] Master Degree
[Year] 2020
[Made at] Penninghen

[Photography, Editorial, Web Design] 

Propaganda, deciphering the rhetoric of the image. Master Degree. Master of Art Direction at Penninghen, Paris.

Being a designer and art director, a powerful tool was placed into my hands; that of being able to not only create images but also to manipulate them. This power can either be used in the most noble way or in the most questionable. This is why I decided to base my project on the theme of propaganda. Propaganda being the very origin of my profession, I couldn’t enter the corporate world without questioning how it works. The main aim of this project is to decipher images that have a didactic intent and to question the way visual codes can be used in order to evoke emotions and change people’s views and beliefs. The other objective is to guide graphic designers so they will exercise their creative power with more knowledge and in a more ethical way.

Published on pangrampangram.com.

[Credits] Ambre Obela, Ismael Savane, Exocé Ka (Modèles).









Bobby   

[Client] Bobby
[Year] 2024
[Made at] Kerma

[Visual Identity, Application] 

I designed the application for Bobby, a Parisian second-hand clothing boutique. A marked reference to the aesthetics of the MSN era, the 2000s. @bobby.


Db journey   

[Client] Db journey
[Year] 2021
[Made at] Dany Wang

[Art Direction, Logo] 

With Dany Wang, we were in charge of the rebranding of Db (a Scandinavian brand of technical bags, previously known as Douchebags). Instagram: @dbjourney.








The Do better Project - Before the rebrandingFor the third and final launch of Db x Benjamin Ortega, we’ve developed a collection of products which emit 30% less CO2 than anything else we have made, designed data you can wear and worked closely with you, our Db community. Together we’ve opened the dialogue around sustainability and collected over 584 bags of trash from our streets, forests, mountains, and beaches.

With Dany Wang, we were in charge of the graphic design of the bags and graphic illustration of the project. Very happy to have led this ethical project with Dany for Db.

The idea is to display the ecological progress of the production of the bags directly on the bag, so that the graphics and the information are one.
Motion Design   

[Client] Multiple
[Year] 2018 to 2024
[Made at] Multiple

[After Effects] 

I do motion design for various clients and personal projects.

[Credits] Leslie David Studio (Art Direction for Diptyque, Sowvital and Paradigms). Laura Schott (3D Card for Sowvital). Hugo Pascalie (Humain à l’eau). Hanna Müller (Metropolis & Dédale).


Radiant   

[Client] Taipei Zoo
[Year] 2023
[Made at] Kerma
[Visual Identity, Logo]

Creative house founded by Taipei Zoo. Instagram: @radn.t


Information

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Kerma [Creative Studio / Graphic Design, Art Direction, Branding and Motion Design]