What We Saw — Kerma [Creative Studio / Graphic Design, Art Direction and Motion Design]

What We Saw

[Client] Multiple
[Year] 2025
[Made at] What We Saw

[AI, Collage, Art Direction]

We created a side project with Laura Schott, specialising in Artificial Intelligence and Editing. We use the Midjourney tool, by infusing our vision as art directors, with the aim of creating visual consistency. We integrate branded products into a setting created with an Artificial Intelligence. We create collages. Instagram @whatwesaww.

Complete portfolio available upon request, for the What We Saw project especially.

Description : What We Saw is a creative duo of two art directors based in Paris, using Midjourney as a tool—never as an end. With backgrounds in luxury, 3D, branding, and a strong command of Adobe’s creative suite, they blend their artistic direction expertise with AI to craft images that transcend generative aesthetics.Their process combines abstract composition, illustrative textures, collage, and detailed retouching to shape a singular visual language. Far from the often uniform "AI style," their work is defined by conceptual intent, visual consistency, and a carefully honed, human touch.

[Credits] Groupe 387 (TypeDesign)

Complete portfolio available upon request, for the What We Saw project especially.

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Kerma [Creative Studio / Graphic Design, Art Direction, Branding and Motion Design]

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KERMA